Agency
Modern company communication needs, besides the tools for strategical marketing, reliable PR instruments for public relations work and continuing concepts for all publications.
Public Relations – misguidedly still misunderstood as advertising – uses own and foreign information channels for the publication of factual information and news regarding the company.
For this purpose, RBT:PUBLIC RELATIONS provides the established media with corresponding press work. Editorial contributions in industry magazines help, in connection with the corresponding topic administration, with the effective positioning of the company. They provide, in addition, for the necessary participation in the process of the building of public opinion.
At the same time, seriousness and objectivity are top priority and a professional portrayal is indispensable in the cooperation with journalists with each publication.
PR does not replace common advertising, but compliments it in a competent and responsible way. It forms and cultivates the company wide agreed-to principles of corporate communication in all statements.
Dr. Jörg Schröper
Christian Richter
In European key countries, the EPRG [European Public Relations Group] acts as the competent network of agencies for Public Relations, Business Development and Consulting for the ICT channel.