DEUTSCHER
AGENTUR-
PREIS 2024
Market leadership can only be achieved with a holistic strategy!
The DEUTSCHE AGENTURPREIS is an exclusive award that is presented annually.
2024 — DEUTSCHER AGENTURPREIS Category B2C Film – Promo
An independent jury evaluates and awards prizes to advertising, marketing and internet agencies that have realized particularly creative or successful projects. In 2024, 332 agencies took part in the competition and 1,378 projects were evaluated.
riba:businesstalk was awarded the DEUTSCHER AGENTURPREIS in the B2C Film – Promo category. The submitted film was commissioned by STIEBEL ELTRON, manufacturer of electrical, hot water and heating appliances. The aim was to develop an extraordinary product film that breaks with the conventions of standard product videos and showcases the special features of the STIEBEL ELTRON HOT in an original and eye-catching way. The film was supposed to stand out from the crowd of competitors, increase brand awareness and positively influence consumers’ purchasing decisions. To achieve this, the STIEBEL ELTRON HOT and its advantages were not only presented in a functional way, but also in a funny, colorful and loud way. This clearly sets it apart from the many ordinary product videos on the usual platforms and the potential buyer’s attention was successfully drawn to the product in a way that promotes sales.