rbt:Blog
Our PR blog: News and thoughts from rbt:
Communication in the solutions sector – high time for a rethink
IT decision-makers in industrial and SME sectors have a need for quick and simple, profound information regarding innovative IT solutions. Currently, however, the flow of information from the manufacturer to the end customer is “maximally fragmented”. Pervasive, comprehensive and high-quality information is a scarce commodity. From this time forward, there is a need for consolidated solutions – with distribution in the lead.
Content Marketing: A stimulant for advertising fatigue?
Content has been a critical business asset for quite some time. For this reason, PR agencies have become a decisive, strategic partner, who in the times ahead must not only bring manual writing skills, but also a deep understanding of solutions, customer needs and sales processes.
The changing communications market over the course of time
Increasing awareness, building trust and giving images the competitive edge – these are the goals of successful media relations. The same now as ever. The required measures and the accompanied circumstances that public relations professionals must take into consideration have, however, changed considerably in the past decade.
