Videos are enjoying ever-increasing popularity. Like no other medium they attract attention and emotionalize the viewer. Therefore the moving picture is not to be excluded also in the public work any longer and its meaning constantly grows. The areas of application and objectives of video content are just as varied as the creative possibilities.
In addition to the written interview, important personalities of a company can position themselves in a filmed question discussion and introduce themselves to their customers. As a result, the viewer can also get a visual and acoustic impression of the interviewee. In this way a positive relationship can be established with the interviewee or the existing one can be promoted.
Whether a successful trade fair appearance or company event. With the recording of events, impressions and emotions can be captured and published sustainably. Thus it is not only the present participants of a successful event who can enjoy the good atmosphere. In addition to the text contribution, the viewer of the video can also visually experience and feel what has happened without distortion.
References are an impressive opportunity to create trust in the process of customer acquisition. Their credibility can be increased by adding recorded reference stories. Actors who act authentically in front of the camera and report on their positive experiences as satisfied customers can contribute to the conviction of still undecided interested parties. A pleasant reference story can also have an advantageous effect on the relationship with current customers.
We take a look behind the scenes: Manfred is a specialist in moving images and explains the process of an interview video production in this episode.
To successfully market videos on YouTube, there are a few points to bear in mind. In this video we give you a few insider tips!
As a senior video producer, Manfred has been producing moving images for many years. In this interview, he explains which formats are useful for companies and why they should be used.
It has never been so easy to establish a direct connection with customers. Thanks to all digital channels such as Google search, social media, email, blog or landing page, communication and interaction is possible with both current and potential customers. Digital marketing therefore offers the perfect interface to traditional marketing and completes the marketing mix.
Content marketing is a strategic marketing approach that focuses on the creation and distribution of relevant and consistent content to attract and engage a clearly defined audience and ultimately drive profitable customer actions. Around a third of the marketing budget is invested in content, and with good reason. Regardless of what type of marketing tactics you use; content marketing should be part of the process. High quality content is part of all forms of marketing.
Social media marketing is probably the fastest marketing tool. Produced content is sent to fans, customers or interested parties in real time. As more and more people visit social media sites and use them regularly and efficiently, the social media industry will continue to grow in the coming years. This is precisely why you should make use of social media. Not because it’s “in” and not because it sounds easy, but because the target audience is at home in the popular social networks.
In search engine marketing, the company is advertised through paid ads as well as text optimization measures on the search engine results pages of Google or Bing. SEM is the most cost-effective way to reach your target group. By bidding specifically on certain keywords, potential customers are reached at exactly the right moment. In addition, search engine optimization (SEO) helps to optimize the ranking of your website organically.
Landing pages are the heart and soul of any lead generation process. Creating landing pages allows you to engage your target audience, offer them something valuable and convert a higher percentage of your visitors into leads while collecting information. Compared to a website, which is usually designed for a more general purpose, a landing page is specifically designed for conversion generation.
