Ideas set in motion
Videos are enjoying ever-increasing popularity. Like no other medium they attract attention and emotionalize the viewer. Therefore the moving picture is not to be excluded also in the public work any longer and its meaning constantly grows. The areas of application and objectives of video content are just as varied as the creative possibilities.
Interviews
In addition to the written interview, important personalities of a company can position themselves in a filmed question discussion and introduce themselves to their customers. As a result, the viewer can also get a visual and acoustic impression of the interviewee. In this way a positive relationship can be established with the interviewee or the existing one can be promoted.
Events
Whether a successful trade fair appearance or company event. With the recording of events, impressions and emotions can be captured and published sustainably. Thus it is not only the present participants of a successful event who can enjoy the good atmosphere. In addition to the text contribution, the viewer of the video can also visually experience and feel what has happened without distortion.
Reference stories
References are an impressive opportunity to create trust in the process of customer acquisition. Their credibility can be increased by adding recorded reference stories. Actors who act authentically in front of the camera and report on their positive experiences as satisfied customers can contribute to the conviction of still undecided interested parties. A pleasant reference story can also have an advantageous effect on the relationship with current customers.
Effectively combine inbound and outbound marketing
Content marketing turns the fundamental principles of traditional marketing on their head.
Instead of constantly printing promotional material, content marketing works only with interesting contents, relevance and conviction. Credibility and editorial value are the basic requirements here.
Professional PR work in particular delivers valuable content, which is especially suitable for secondary exploitation in inbound marketing – for example in blogs, social media appearances and forums.
In such a way, companies are able to generate additional digital awareness, which is becoming more and more important in the age of search engine marketing. As we all know, the sales process has changed greatly over the past few years.
Potential buyers in the B2B market are increasingly relying on a keyboard or a smartphone instead of a handset and are getting the large majority of their information about problem solutions, manufacturers and products on the Internet.
Company blogs, social media posts and white papers serve as the digital port of call for interested parties and customers. After all, these make it possible to ‘convert’ contacts in the lead generation process – one of the key tasks of content marketing.
Content marketing does not only differ from traditional promotional measures in the establishment of image and brand awareness.
But it also delivers revenue-generating, sales-related results, which can also be made measurable and analysed by means of automated marketing systems.
