MARKETING CONSULTING

Holistic marketing

It is our passion to master our customers’ tasks with a high level of experience. They place their trust in our expertise and reliability, but also in our visionary and innovative view of markets and their continuous change.

rbt:Consulting specializes in management consulting in the areas of sales, marketing and public relations – in other words, the entire corporate image.

Particular attention is paid to innovative and technology-driven sectors, especially information technology, telecommunications and consumer electronics.

Our consultants take an analytical and strategic approach. They are determined and creative characters with many years of operational experience. Leadership, a commitment to corporate responsibility and partnership are part of the service package from which our clients benefit.

MARKETING CONSULTING

MarCom strategy

The culture of information and communication has changed significantly in the digital age: The distances have become shorter and the times to reach the recipient have supposedly become faster. However, it is also true that the possibilities for communication are much more complex today and that recipient behavior is much more selective due to the wealth of information.

At the same time, this means that mass marketing will lose even more of its impact and the need for intelligent and selective communication will become even greater.

This also means that wide-ranging marketing is becoming increasingly ineffective and the need for intelligent and selective communication is becoming even greater.

Successful market communication has many dimensions. Multi-channel marketing offers diverse possibilities, especially in fast-paced innovation sectors, such as the IT industry. However, the laws and options with regards to communication in the IT value-added chain in particular are at least as subtle as the ever more complex sales processes.

The RBT:Consulting advisors help their customers to define a clear and profitable MarCom strategy. Their expertise proves advantageous for the combination of internal potential analysis and external perception. With selective MarCom strategies, RBT:Consulting makes a significant contribution to ensuring that the marketing budget of their customers is used effectively and efficiently.

MARKETING CONSULTING

Channel Marketing

In the fast-moving ICT sector, “time to market” is a key factor. It is therefore important, for example, to provide distribution, specialist retailers and end customers with information quickly and evenly, thus sensitizing the entire supply chain to the product purchase.

Precise segmentation of the customer target groups and in-depth knowledge of their purchasing behavior are crucial here. The creation of multi-channel marketing plans is necessary in order to address the entire purchasing potential equally via different channels as part of marketing consulting.

The main complexity of multi-channel marketing results from the constant shift in sales channels and the associated changes in the purchasing and procurement behavior of customer target groups.

In order to convince potential buyers of products and services, additional “access channels” are used that lie outside of direct penetration: so-called cross-selling. For example, a PC that has just been purchased comes with a discount voucher for the purchase of a security suite. Cross-selling has the advantage that this advertising measure directly addresses potential demand. By selectively addressing target customers, there is no need to factor in wastage. Manufacturers often even find a bidirectional way of promoting each other.

The external perspective allows the consultants at rbt:Consulting to be creative with possible marketing methods. By taking market shifts into account and highlighting the resulting opportunities and risks, our consultants help to avoid major cardinal errors.

MARKETING CONSULTING

Online Marketing

Online marketing ranges from the simple graphical display of an online presence, through search engine optimisation (SEO), banner placement and newsletter distribution, to complex affiliate structures or Google Adwords (SEM).

The topic of online marketing therefore covers all areas that are directly or indirectly related to the appearance of digital communication and information.

The importance of online worlds, from social media to complex lead generation tools, is increasing rapidly in marketing consulting. It is striking that the requirements for digital company presences are also constantly increasing. After all, the internet is a perfect platform for efficient and effective marketing. However, many companies do not have the necessary know-how or awareness to make use of this opportunity.

The consultants at rbt:Consulting are proven specialists in the field of online marketing: they provide our clients with comprehensive support, from the analysis of the current situation and a best-case strategy through to the operational implementation of planning. In this way, results in the digital sector are effectively and measurably improved.