This also means that wide-ranging marketing is becoming increasingly ineffective and the need for intelligent and selective communication is becoming even greater.
Successful market communication has many dimensions. Multi-channel marketing offers diverse possibilities, especially in fast-paced innovation sectors, such as the IT industry. However, the laws and options with regards to communication in the IT value-added chain in particular are at least as subtle as the ever more complex sales processes.
The RBT:Consulting advisors help their customers to define a clear and profitable MarCom strategy. Their expertise proves advantageous for the combination of internal potential analysis and external perception. With selective MarCom strategies, RBT:Consulting makes a significant contribution to ensuring that the marketing budget of their customers is used effectively and efficiently.