Particular attention is paid to innovative and technology-driven sectors, especially information technology, telecommunications and consumer electronics.
Our consultants take an analytical and strategic approach. They are determined and creative characters with many years of operational experience. Leadership, a commitment to corporate responsibility and partnership are part of the service package from which our clients benefit.
This also means that wide-ranging marketing is becoming increasingly ineffective and the need for intelligent and selective communication is becoming even greater.
Successful market communication has many dimensions. Multi-channel marketing offers diverse possibilities, especially in fast-paced innovation sectors, such as the IT industry. However, the laws and options with regards to communication in the IT value-added chain in particular are at least as subtle as the ever more complex sales processes.
The RBT:Consulting advisors help their customers to define a clear and profitable MarCom strategy. Their expertise proves advantageous for the combination of internal potential analysis and external perception. With selective MarCom strategies, RBT:Consulting makes a significant contribution to ensuring that the marketing budget of their customers is used effectively and efficiently.
The main complexity of multi-channel marketing results from the constant shift in sales channels and the associated changes in the purchasing and procurement behavior of customer target groups.
In order to convince potential buyers of products and services, additional “access channels” are used that lie outside of direct penetration: so-called cross-selling. For example, a PC that has just been purchased comes with a discount voucher for the purchase of a security suite. Cross-selling has the advantage that this advertising measure directly addresses potential demand. By selectively addressing target customers, there is no need to factor in wastage. Manufacturers often even find a bidirectional way of promoting each other.
The external perspective allows the consultants at rbt:Consulting to be creative with possible marketing methods. By taking market shifts into account and highlighting the resulting opportunities and risks, our consultants help to avoid major cardinal errors.
