Our Next Gen Com model

SALES IMPACT

SERVICE

AWARENESS

OFFER

Sustainable Communication
Quality & Continuity
Efficient & Effective
Funnel- & Sales Impact

NEXT GEN COM

Protecting MarCom Invest

© riba:businesstalk GmbH

DIGITAL
JOURNEY

REAL
FULL
SERVICE

ONE
STEP
SOLUTION

THOUGHT
LEADERSHIP

Multichannel & Multicontent
SEO, SEM, Socials, Video
Lead Gen Automation Conversion

Budgetplanning // [rbt:PressRoom]
Controlling & Reporting
Digital CMS-Service [rbt:Pressroom]
Team: Virtual & Collaborative Team

Holistic Approach
Storytelling & Strategy
Trade & Economic Press, TV & Radio

Consulting & Strategy
Execution
PR & Content, Video, Campaign
Online & Print

NEXT
GEN
COM

POTENTIAL

POTENTIAL

POTENTIAL

POTENTIAL

POTENTIAL

Advertising boom, media crisis, circulation slump: What significance do these developments have for contemporary corporate communications? Is traditional public relations still worth the money in the digitalized new normal? We think so, but under changing circumstances. With our comprehensive next-gen communication model, we are breaking down the boundaries of traditional PR and opening up the entire spectrum of modern communication to our clients. Take advantage of direct synergies between PR and marketing – flexible, digital and convincing.

To the Next Gen Com technical article

DIGITAL
JOURNEY

Content is more powerful than its appearance!

High-quality content played out in the right formats and channels generates breadth and demand, occupies markets and creates sales impact. Our clients’ mission is clear: scale content, increase awareness AND results.

Did you already know?

rbt: created 917 pieces of press-relevant content in 2020 alone. High-quality PR – interviews, technical articles and trend papers – accounted for 215 pieces. Around 78% of all content was fed into digital channels.

REAL
FULL SERVICE

Agency quality has many facets!

SMEs and the enterprise industry in particular rely on close cooperation, extensive services and corporate experience. This applies to operational work relating to the actual communication, but also to knowledge regarding purchasing, legal, finance, compliance, processes and workflow. We are part of the team at all levels.

Did you already know?

In 2020, rbt: automatically generated 426 project reports on a monthly basis. Even large corporations consider the individual rbt: ERP extension for planning, reporting and controlling to be unique. The rbt:PressRoom service (CMS) is probably the leader in Europe.

THOUGHT
LEADERSHIP

Market leadership can only be achieved with a holistic strategy!

No company achieves a leading position through storytelling alone. It’s all about relevant and enriching content, innovation, added value and focus. Above all, however, it is about an honest, informative and authentic attitude of a company and its spokespeople towards the media and readers.

Did you already know?

In 2020, we wrote over 100 technical articles describing applications and solutions and conducted exactly 70 interviews at management level with the trade and business press, radio and TV.

ONE STOP
SOLUTION

Multichannel and multicontent strategies. It’s the orchestration that counts!

The solutions and applications, sales structures and markets, as well as the thought and behavior patterns of the ultimate decision-makers, are faced with an arbitrarily complex set of communication options.

Precise target achievement therefore requires intensive knowledge on many levels. Dividing the communication processes among several service providers means a loss of focus and control of results. That’s because the know-how of individual players is completely different.

Did you already know?

For 15 years, rbt: has worked with an average of 18 clients a year. We have been working with quite a few of our partners for over ten years. Our approach: customer breadth does not lead to success. It’s about supporting companies intensively and at all levels in order to be successful together.

© riba:businesstalk GmbH

COMMUNICATION CAPABILITY

MEGATREND

CORE MARKETS 1 TECHNOLOGIES

UNSERE
MÄRKTE

Datacenter,
Edge, Privat- &
Publiccloud

IIot, Industrie 4.0,
Automatisierung,
Mittel - & Niederspannung
Emobility
Energiemanagement
Sustainability

Informations-
technologie: Security,
Infrastruktur,
IT-Distribution

Wärme- und
Kältetechnik

Business-
Software

BLOG

CONTACT

riba:businesstalk GmbH
Klostergut Besselich
56182 Urbar/Koblenz
Phone +49[0]261-96 37 57 0
info@riba.eu

TEAM & CONTACT

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