Marketing consulting

Holistic marketing

Marketing consulting

The holistic marketing approach is not overly common in German corporate culture. On the contrary, our marketing departments are often reduced to advertising departments. However, advertising products and services and thus allowing the sales departments to yield greater revenues is just one small part of the whole marketing process.

MarCom strategy

Marketing consulting

The information and communication culture has changed greatly in the digital age: communication channels are now much shorter and the time it takes to reach recipients has supposedly been greatly reduced. However, it is also true that the possibilities offered by PR are much more complex nowadays and the recipients are now likely to be much more selective due to the sheer amount of information.

Channel marketing/cross-selling

Marketing consulting

“Time to market” is a major factor in the fast-paced IT industry. It is therefore of vital importance to quickly and regularly provide the distribution department, specialist trade and end consumers, for example, with information and to thus make the entire supply chain aware of product purchasing.

Online Marketing

Marketing consulting

Online marketing ranges from the simple graphical display of an online presence, through search engine optimisation (SEO), banner placement and newsletter distribution, to complex affiliate structures or else Google Adwords (SEM).

Sales consulting

Sales and customer organisation

Sales consulting


Consolidated economic structures are a breeding ground for extreme competitive pressure. Declining prices and shrinking margins create additional factors which continually increase the demand for subtlety of sales processes and workflows. Sales systems are thus becoming more and more complex and have a twofold responsibility.

One-tier/two-tier sales models (multi-channel sales)

Sales consulting

In almost no other economic sector are “time to market” and life-cycle management of such great importance as in the IT/CE industry and other technology-driven economic segments.
The choice of the most suitable sales structure is thus all the more significant in these sectors. But which supply chain route is the right one for you and at what point in time?

Partner programmes

Sales consulting

Individual partner programmes are an integral part of intelligent business models. They provide a comprehensive and competent representation of a manufacturer or a product at the regional level/within a market segment. A volume-driven or success-driven programme will promote positive growth.

Commission-based models

Sales consulting

One of the knock-on effects of successful customer qualification is the creation of a platform for sustainable commission systems. The demands placed on cost-related sales structures in particular require performance-based benefit systems.
But how is a commission system actually effective?

Corporate consulting

Company direction

Corporate consulting

The increasingly fast-paced nature of the markets requires the establishment of a flexible strategy and vision; however, this is often not taken into consideration within well-established structures.

Operative restructuring & cost-cutting

Corporate consulting

Well-established corporate structures in conjunction with fast-paced market transformations can result in a mismatch between profit and the company mechanisms which need to be financed.
Increasing competitive pressure is the most common trigger for restructuring measures. But other external factors – such as cyclical weaknesses and ever shorter product innovation cycles – are also driving forces behind such measures.

Interim management

Corporate consulting

Interim management plays a particularly essential role in the company direction and restructuring measures. However, beyond the field of corporate restructuring, interim management also provides the opportunity to fill a management role on a temporary basis for certain projects or in the case of staff shortages.

Business development

Corporate consulting

Business development is of vital importance – especially in fast-paced economic sectors. The objective of business development is to develop and implement new lucrative business ideas. For this purpose, many companies often opt for external management consultancy. Management consultants report directly to the top management team and can be employed on a consultant or interim manager basis.