Testimonials
I had the pleasure of working with Ralf and his company, riba:businesstalk (rbt:), extensively during my tenure as Chief Marketing Officer for the DACH region at Schneider Electric. rbt: didn’t just redefine and revolutionize the public relations work for Schneider Electric; they were true game-changers in managing our relationships with the financial and business press, including prestigious outlets like FAZ, Wirtschaftswoche, and many others. Without their established and trusted connections with key editors, none of the highly impactful executive interviews would have materialized, which became a hallmark of our media success.
Moreover, Ralf’s team was instrumental in conceptualizing a groundbreaking video marketing strategy that significantly elevated our brand presence. rbt: took full responsibility for the end-to-end production of all video content, not only during our collaboration but also in the years that followed. Their ability to seamlessly integrate these creative initiatives into our overall communications strategy was unparalleled.
Beyond their outstanding professional accomplishments, Ralf and his team are a joy to collaborate with. Authentic, honest, and extremely dependable, they consistently deliver beyond expectations. I can confidently say that rbt: was a key partner in Schneider Electric’s media success story.
With riba:businesstalk I was able to work in different professional environments. Positioning Sysob as an IT distributor or ATU Fleet Solutions as a professional workshop chain could be realized excellently, even with different technical requirements. In particular, Ralf Riba’s experience and advice, which led us to sustainable decisions, were very valuable for the positioning of the companies.
Quickly and competently, with a committed team, we were able to design both the ATU Fleet Solutions website and completely realign the positioning of the B2B business. The interplay between ATU’s technical input and Riba’s press-ready implementation was excellent, and the video editing was very professional and informative.
I can only highly recommend Ralf Riba and his team, especially in the context of a realignment.
We have been working with Riba for many years and are absolutely satisfied. We deliberately chose a small, independent but powerful agency that provides us with expert advice and excellent support in all PR areas in the DACH zone.
The riba:businesstalk team has impressed me throughout our collaboration with the high level of professionalism of their work. Even with last-minute requests and under great time pressure, they reliably deliver first-class work. The quality of advice, conception and technical implementation is appreciated right up to the management level. For me, rbt is: one of the best PR agencies in Germany.
I have been working with riba:businesstalk for many years, and there is a reason for this: even with highly complex topics, I can rely on the agency team to handle everything quickly and reliably and deliver expert and reader-friendly articles to our target media. Our editorial presence has increased enormously as a result. Our media planning is also handled by rbt: unerringly and with a keen awareness of the high budget responsibility.
Communication strategies in the B2B sector have changed significantly in recent years. In the demanding field of data center technologies, our customers today also expect a clear reference to consulting and solutions in public relations. rbt: understands the technical and business challenges of modern data centers down to the last detail. As a result, rbt: succeeds time and again in presenting complex technical interrelationships in a clear and concise manner and communicating the added value that is decisive for our German and international customers.
We have been working with rbt: for several years now as part of our reference marketing and have had very positive experiences so far. We have always been able to rely on the rbt: team in terms of reliability, text quality and idea development.
rbt: has been supporting us for several years in the planning, conception and successful realization of sales-driven campaigns that encourage and inspire our reseller partners to participate. We are particularly impressed by the creativity, the quality of the work and the flexibility of the team. We at TD Synnex can also always rely on the many years of operational marketing and sales experience in the IT channel business of the rbt: employees.
I am always delighted about the great collaboration with rbt:. In addition to the high level of technical expertise, it is above all the quality of the texts, which are tailored to our B2B and B2C customer segments.
We particularly enjoy drawing on the agency’s channel expertise; it helps us to see our markets from specific angles and facilitates targeted communication. I wouldn’t want to work without this reliable and trusting teamwork.
Working with rbt: has clearly improved our medial perception. rbt:’s ability to present difficult topis in a comprehensive manner has been quite convincing to our sales employees. Since rbt: ist located close to us in the area of Koblenz, meetings can be arranged even on short notice – a definite advantage.
As a long-standing customer in the field of automation technology, I am extremely satisfied with the excellent services provided by riba:businesstalk. Ralf Riba’s expertise in PR and communication, especially with regard to thought leadership, has significantly strengthened Schneider Electric’s position in the DACH region as an innovation leader in the industry in both the trade and business press. After onboarding, he and his team very quickly adapted, expanded and successfully implemented our PR strategy. The ability to transform complex technical topics into accessible and interesting content was important to us. The top management interviews with critical business press and the Schneider Electric CEO level were also always meticulously and professionally prepared and managed until the final publication.
This has helped us to establish ourselves more firmly as an opinion leader in a highly specialized and demanding market. Riba’s deep understanding of the complex and diversified world of automation has proved very valuable to our positioning. The team was able to accurately capture the complexity of our products and solutions and effectively communicate this information to our target audiences. The cooperation with the various specialist departments, from product management to management, was implemented in a very professional and trusting manner.
Many thanks for many successful years and a trusting collaboration.
Testimonials
To put it briefly: professionalism, reliability and extraordinary commitment are the first three attributes that come to mind when I think of working with Ralf Riba and his agency team rbt:. Someone who, together with his team, is committed to the success of his customers and is happy to take innovative approaches without neglecting the necessary groundwork. In other words, a true professional in the industrial B2B business and always a competent contact who never neglects the essentials or the finer details that matter. And, by the way, a really nice guy. To summarise: Thank you, Ralf & rbt: team for the many years of great cooperation!
Ralf Riba and his team at rbt: are always welcome partners for me as a technology and business journalist when it comes to communicating relevant topics and corporate content. They develop content very consistently and identify its social, political or economic relevance accordingly: It quickly becomes clear why the things they talk about are important. They convey complex information in an understandable way and initiate important discussions. Their support is fast, punctual and reliable, which is of immense value in the hectic daily editorial routine. The rbt: team stands out positively in the PR sector, a real asset for me as a journalist.
I have been working closely with the agency riba:businesstalk GmbH and Ralf Riba’s team for many years – initially as managing editor-in-chief of various print magazines and now as managing editor-in-chief of various digital publications. Ralf and his team have stood for very high quality journalism for many years, but above all for absolute reliability. Together with customers and companies, they have produced many technical articles and interviews that convey a high level of expertise to our readers and also have a corresponding technical depth. The organization is also always spot on – whether it’s various press events or agreed appointments. But that’s not all that sets Ralf and his team apart: Above all, it’s the warm approach to people and always having an open ear for the other person and for new things! The team works meticulously on topics and is not afraid to break new ground. This also applies to video and film, where we set up our own team a few years ago to meet the modern requirements of an agency and the needs of readers of our digital platforms. We will continue to work closely and in partnership with riba:businesstalk in the future and are already looking forward to further exciting topics and the realization of content that will once again inspire our readers!
Ralf Riba and his team combine qualities that are rarely found – especially together – in the sector: Competence, eloquence, open and honest communication, technical savvy, creativity and flexibility. As editor-in-chief for automation technology, I have been working with him and his team for some of their clients for a very long time. I am particularly impressed by riba:businesstalk’s ability to present even the most diverse, often technically complex topics in an understandable and appealing way. Their in-depth knowledge of the industry, combined with their broad network, professional appearance and actions have enabled them to develop targeted communication strategies that not only increase reach and visibility, but also reach the right target groups. This applies not only to technical trade journals but also to leading business magazines and daily newspapers.
The cooperation was always professional, transparent and characterized by a high degree of reliability. As an intermediary between the company and the editorial team, they have always managed to satisfy all communication requirements. The expertise in the areas of content marketing, social media, media relations and strategic communication of Ralf and his team is outstanding.
Someone from the team was always available for me at any time. They responded quickly to requests and proactively addressed ideas and wishes. From the very beginning, the collaboration was based on an open and cooperative dialog, which created a high level of trust and efficiency. You have the feeling that you have not just a service provider, but a real partner at your side who is fully committed to mutual success. Anyone looking for a PR and marketing agency to raise their profile and make their expertise known on the market is in very good hands with riba:businesstalk.
Besides the professional competence of rbt: I also value the open, personable and pleasant coorperation with the company team.
Not many agencies understand how media works, what journalists need and when they see red. Ralf Riba and his team are an exception. They know first-hand the very specific requirements of ICT channel media and this is essential for reliable, trusting and uncomplicated coorperation.
I have been working with Ralf and his team for many years and have come to know and appreciate him as a competent, reliable and eloquent business partner. He is at home on all levels – cross-media, live, virtual, real – and communicates between industry, B2B, specialist editors and recipients with a high level of alertness, focusing on the target group and message. He works with confidence and there is always something to smile about; it has to be fun. And my personal opinion: a great person! And the business: in the best hands! THANK YOU to you for the enriching collaboration!
In our many years of cooperation I have always found rbt: to be a particularly competent and cooperative partner in the area of media work. Ralf Riba is certainly one of the best authorities on the sector, which is and aspect that cannot be valued too highly for both editors and for customers. His concept for the PR association EPRG as a consolidated European idea in connection with a digital pressroom is consistently continuing the previous work and is therefore both interesting and helpful for both customers and journalists.
