Riba:BusinessTalk (RBT):PublicRelations is specialised in public relations work aimed at information technology and telecommunication companies as well as consumer electronics.
Our PR consultants share many years of experience dealing with technical and ITC-related topics especially with regard to operative business-to-business activities. They combine profound technical expertise and in-depth knowledge of the industry with a high strategic and editorial competence.
Markets mean communication and trust is the base for any leading opinion. Therefore, corporate communications is not restricted to operative and strategic marketing. It also includes reliable public relations that create trust in a company’s products and services.
RBT:PublicRelations positions your company as both a trustworthy partner and opinion leader in its market communications. By providing factual information combined with specialist know-how and our close cooperation with various media contacts, we make sure that your company is continuously involved in the process of shaping public opinion.
To do so, we address the relevant target media using all available public relation tools and our own RBT:Pressroom.
RBT:PublicRelations is defined by professionalism, a strong sense of responsibility and loyalty. The general principles of corporate communications can be found in all areas of our work. Our well thought-out communication concepts, detailed media planning and high degree of creativity in both textual and visual representation will ultimately optimize your company’s visibility.
RBT:PublicRelations stands for profound and intelligent communication – in all areas of public relations.
Media which are devoted to the current developments of a clearly defined economic sector – whether this be the IT trade, mechanical engineering or the packaging industry – are referred to as sectoral media.
There is at least one specialised medium for each sector; however, the majority of sectors will be the subject of several media. Vertical media are invariably B2B media; their addressees are thus exclusively sector representatives. The spectrum of topics ranges from the current economic situation, through diverse technological innovations, to latest company news.
Sectoral media are the first ports of call for the PR work of companies whose activities are focussed on specific business segments. What’s more, these media provide an excellent opportunity to reach respective target groups without great scatter losses – especially where small and medium-sized companies are concerned. The decision-making level is the same as the executive management level in companies of this size. However, generally speaking, such companies take little note of highly specialised trade journals; it is only the sectoral media which they address.
Many sectoral titles have small, but extremely hard-working editorial offices, which view themselves as providers of genuine information and which act extremely carefully when choosing articles. Getting technical PR texts accommodated in sectoral titles is accordingly not easy. It is thus essential for a successful PR agency to establish cooperative relationships with the editorial offices and to take the fundamental interests of the sector as well as editorial topic plans into consideration from the very outset when planning articles.
In addition to print, radio and TV, another essential channel of communication has come into being with the triumphal march of the World Wide Web:
online media. On the one hand, these include online offerings of established magazines; on the other hand, in-house online portals and blogs as well as special video channels – the majority of which remain greatly popular – have also come into being. And then, of course, there is also the high-profile group of social media platforms such as Facebook, Twitter and Xing.
Communicating information via online media often requires much less effort than via traditional media – however, it may also be less resonant to a certain extent. Numerous online media can be used via special PR portals without the need for the editorial intermediate step, but these do not generally draw a great deal of attention. It is also possible to post information on social media; however, this contains many potential pitfalls.
The placement of information in the online editions of print and digital media, on the other hand, takes a lot of effort on the part of the PR agency. Ultimately, the PR agency must meet the same demands as in the traditional print media if they are to achieve a successful corporate communication: an appropriate thematic style, top-quality journalistic articles and, last but not least, stable contacts. If an article does not make it into the print edition, it may often be flexibly placed in the online edition and thus generate the desired response.