The rbt:PressRoom: Online PR for agencies
The rbt:PressRoom as a strategic element for modern public relations service providers
Agency owners know the problems well enough: Falling budgets in the industry and increasing competition. Dropping prices due to the increasing number of freelancers. Higher demands on technical and market-specific skills due to thinning out editorial teams. And all this with increasing fluctuation within the customer base.
The differentiation of PR agencies today no longer lies solely in the written word, but in the implementation of a holistic communication strategy. Today, this necessarily includes digital channels such as blogs, social media and video marketing. A modern press department must be able to reflect these developments. And be able to optimally meet the expectations of journalists, customers and interested parties.
The rbt:PressRoom CMS offers you the opportunity to significantly increase your customer service level. And this with additional improvement of your results in the form of press placements and higher online visibility.
How does it work?
We install your agency PressRoom on an external server customized to your design. This is linked to your homepage. You can quickly and easily post all your clients’ press releases and downloads in the PressRoom. This gives you a high level of visibility in the editorial environment and in online PR.
As an additional service, you can offer your customers a full-service PressRoom with the rbt:PressRoom CMS. This is individually adapted to your customer’s web design and fits seamlessly into the user experience. The PressRoom is then easily accessible via a link, for example “Press”, on your customer’s website.
When you post a press release in your agency PressRoom, you can also publish the release directly in your client’s PressRoom with just a few clicks. This gives your client a state-of-the-art digital press page that serves as an efficient interface between online PR and traditional public relations and is always well maintained.
The complete maintenance of the CMS, including all security updates, is carried out by riba:businesstalk.
Become a provider of an intelligent full-service model with minimum effort. Sascha Hommer [Tel.: +49 (0) 261 – 96 37 57 24, E-Mail: shommer@riba.eu] will be happy to answer any further questions you may have. You can also obtain information on conditions here.
