Not a clue? It won’t work then.

Does your agency know what technology and application is all about?
And what about strategy, market and addressing?

No sales funnel without media presence!

What about your presence in forums, groups, blogs and social media?
Distributing content and automizing marketing.

Profound storytelling or just being quiet!

Business press not an issue for you?
Starting dialogue because opinion matters.

Unimaginative or full of ideas?

Graphic design and cross-media campaigns.
Scalable full-service-strategies versus patchwork marketing.

Hidden champion or model company?

Technology PR, content & marketing for medium-sized and industrial companies.
Riba:BusinessTalk Communications & Services for ICT


Ideas set in motion

Videos are enjoying ever-increasing popularity. Like no other medium they attract attention and emotionalize the viewer. Therefore the moving picture is not to be excluded also in the public work any longer and its meaning constantly grows. The areas of application and objectives of video content are just as varied as the creative possibilities.


RBT’s news and thoughts

Public relations based on profound technical expertise and intelligent communication.

RBT:PR & Communications

RBT:Campaign & Design

Current works from RBT:Creative


RBT:Content Marketing

Creative and exciting content für blogs, social media and whitepaper


RBT:Media Management

Create effective synergies between marketing and PR



Communications strategies in the B2B sector have changed dramatically in past years. Our customers today expect a clear reference to advice and solutions in the demanding sector of data centre technology, also in PR work. RBT understands the technical and business economics challenges of modern data centres down to the last detail. This is how RBT succeeds again and again in representing complex, technical connections in an effective way and precisely communicating the decisive added value to our German and international customers.

Thomas Gomoll
Thomas GomollDirector Marketing STULZ GmbH IT Cooling Solutions and

I am always pleased with our great cooperation with RBT. Besides the high level of professional competence this is primarily because of the quality of the texts, which are tailored to our customer areas B2B and B2C.
We are particularly keen to access this agency’s channel expertise; it helps to see our markets from specific points of view and simplifies targeted communication. I would not want to be without his reliable and trustworthy teamwork.

Melanie Ekert
Melanie EkertCorporate Marketing Manager DACH Kaspersky

Challenging partner concepts are an important element of customer loyalty in two-tier sales and distribution. We were able to find a creative partner in RBT that can advise us as equals on an operational level and that precisely understands the current needs of our resellers. As a customer of RBT it is clear that 30 years of channel experience are gathered in the agency. It is not only we, as a leading manufacturer, that profits from this. It also benefits our reseller partners in the channel.

Dirk Neuneier
Dirk NeuneierChannel Marketing Manager MSI Technology

With the quantity of information available today people’s perception is becoming increasingly selective. RBT helps us to word our communication on the market in a unified way and to design our messages in a customised, succinct and precise manner. We at Tech Data rely on RBT’s many years of operational marketing and sales experience in the sector of ICT channel business.

Anne-Sophie Pavie
Anne-Sophie PavieChannel Marketing Manager Broadline Tech Data GmbH & Co.

RBT is an important partner not only with regard to public relations but also in the creative area. RBT knows the requirements of both the market and modern building networks. To EFB it is essential to discuss strategical questions about the public orientation with experts thereby demonstrating key messages. Cooperating with an experienced PR agency that also provides expertise on business matters and is able to transfer technical benefits into costumer benefits is therefore very important to us. With RBT:PublicRelations we feel that we are very good hands.

Robin Ohle
Robin OhleCEO EFB-Elektronik

Working with Riba:BusinessTalk has clearly improved our medial perception. RBT’s ability to present difficult topics in a comprehensive manner has been quite convincing to our sales employees. Since RBT is located close to us in the area of Koblenz, meetings can be arranged even on short notice – a definite advantage.

Stefan Aust
Stefan AustHead of Product Management/Marketing Laserline

Our cooperation with RBT is characterised by openness and honesty and by professional exchange at the highest level. The enormous IT competence of RBT is reflected in valuable strategic recommendations and in convincing editorial contributions that communicate optimally with our target groups and that professional media likes to print. We are looking forward to our next joint projects.

Uli Schunk
Uli SchunkHead of Marketing euromicron

Our long-lasting and reliable cooperation with Riba:BusinessTalk helped increasing the visibility of our company in many ways. Thanks to the work of the RBT team our industry 4.0 solutions are now featured in all relevant specialist media. We do not only value the technical and linguistic quality of their texts but also RBT’s creativity when it comes to finding new topics: They always think of something new.

Horst Maywald
Horst MaywaldDivision Manager Workplace Systems ELABO


I have been working with Riba:BusinessTalk for many years now. And there are good reasons for it: even with highly complex topics, RBT manages to produce articles aimed at our target media that are not only well-informed but also reader-friendly – often in a short amount of time. Thanks to this, our media presence has increased a lot. Also, RBT does not only provide a detailed media planning but also handles it with a strong sense of budget responsibility.

Holger Bäuerle
Holger BäuerleHead of Industrial Sales CeramOptec

Our cooperation with Riba:BusinessTalk dates back to 2013 and we are still very satisfied with their work. Apart from their consulting expertise, their profound knowledge of the ITC-business and the excellent quality of their texts, we are always impressed at how fast RBT is able to deliver: we can always count on Ralf Riba and his team – even under enormous time pressure.

Regina Dettmer
Regina DettmerMarketing Manager/PR Auerswald

Bei Riba:BusinessTalk merkt man, dass die Kollegen Experten auf ihrem Gebiet sind und mit Herzblut für den Kunden arbeiten. Egal ob Pressearbeit, Marketing-Support, Kampagnenentwicklung oder Grafikdesign – die Ergebnisse sind jederzeit exzellent, so dass wir uns blind auf die Qualität verlassen können. Besonders schätze ich den direkten Kontakt zu allen verantwortlichen Mitarbeitern. Denn so lassen sich Projekte wesentlich angenehmer und effektiver voranbringen als ich es in anderen Agenturen erlebt habe.

Matthias Vogler
Matthias VoglerMarketing Manager Carbonite

We have been working very successfully with the website created by RBT for six years now and the related online shops in three languages. RBT has fully lived up to our prior expectations in terms of provided services and agreements, from the first day of our cooperation until now.

Ingo Lindt
Ingo LindtManaging Director

RBT not only holds a clear concept for strategic PR work but also has deep professional knowledge paired with individual advice. The many years of experience of Ralf Riba in the ICT sector can be seen in the quality of the input for the journalists. I value the professional cooperation with Ralf Riba and his team highly.

Dr. Andreas Bergler
Dr. Andreas BerglerSenior Editor

In our many years of cooperation I have always found RBT to be a particularly competent and cooperative partner in the area of media work. Ralf Riba is certainly one of the best authorities on the sector, which is an aspect that cannot be valued too highly for both editors and for customers. His concept for the PR association EPRG as a consolidated European idea in connection with a digital pressroom is consistently continuing the previous work and is therefore both interesting and helpful for both customers and journalists.

Dr. Jörg Schröper
Dr. Jörg SchröperEditor in Chief

Besides the professional competence of RBT I also value the open, personable and pleasant cooperation with the company team.

Regina Böckle
Regina BöckleManaging Editor

As journalists we are always mediators between technical advances and the innovative products of the manufacturers on one side and the awakened interest of our readers in fast and technically well-founded information on the other. Ever faster product cycles and more complex products require competent contacts for our successful cooperation, the shortest possible paths of communication and of course also test samples that are provided on time. As a test editorial team we are therefore looking for individual support and close cooperation with the market leaders in the sector. It is normally possible to realise our requests and tests in an optimum and uncomplicated manner with the technology enthusiasts at RBT and this benefits our readers.

Igor Wallossek
Igor WallossekJournalist Tom’s

Not many agencies understand how media works, what journalists need and when they see red. Ralf Riba and his team are an exception. They know first-hand the very specific requirements of ICT channel media and this is essential for reliable, trusting and uncomplicated cooperation.

 Martin Fryba
Martin FrybaEditorial Board CRN

We appreciate Riba:BusinessTalk because of several things: their reliability in our day-to-day projects, their strong contacts to magazines, which are relevant for us, and their deep knowledge in the fields of ITC and security. So our PR and Social Media in the DACH region is in the best hands with RBT.

Patrick Qureshi
Patrick QureshiMarketing Director