Manufacturing of industrial products with high technological standards
Groundbreaking innovations and disruptive technologies are not only developed by listed companies, but just as often by hidden champions from the SME sector. Due to the strong focus on technical problem solving, quality assurance and production capacities, corporate communication is often relegated to the background – wrongly so, as markets are also conversations here.
Professional PR measures in the industry and trade press, as well as in the business press, often open up new partnerships and market opportunities in the industry. They can also be an important first step towards successful internationalization. Our consultants and editors have many years of experience in the presentation of complex technologies and applications as well as in the systematic addressing of target groups and target markets. Experienced writing, a high level of creativity as well as proven and reliable editorial contacts guarantee you a precisely fitting, strategically optimized placement of your message.
This can change with the help of intelligent digitalization measures and open standards: Prosumer solutions, smart grids and efficient load management guarantee that energy is distributed in line with generation and demand, thus enabling a profitable and sustainable energy transition.
Environmental and climate protection, the energy transition and digitalization are issues that concern us all. In addition to their technical dimension, they also affect the way we live and work. It is therefore imperative that companies in the energy sector also position themselves in the social discourse with their mission statement and be perceived as pioneers of future-proof and sustainable technologies. Public relations work that goes beyond the trade press is of the utmost importance here. The PR experts at riba:businesstalk know how to effectively showcase innovative technologies and their pioneering significance. In addition to articles and interviews for the business and daily press, social media messages and moving image formats are at the heart of the communication strategy. It is often advisable to define certain “figureheads” in the company whose voice is associated with a comprehensive solution and its idea.
When it comes to drinking water supply, it is also important to consistently rule out hygienic risks such as legionella formation. This requires high-quality heating technology solutions that meet the central challenges – from hydraulic balancing of existing heating systems and digital heating control (smart heating) in private, commercial and public buildings to forecast-based district heating generation and heating network control with the integration of state-of-the-art transfer stations. The PR experts at rbt: are familiar with these interrelationships and know that heating technology is more than just turning on thermostats or hot water faucets every day. They can describe challenges and solutions in such a way that not only the specialist feels addressed, but also the technical layman understands what is at stake.
One of the decisive process values
Today, technical cooling is one of the decisive process values for the chemical and logistics industries, the provision of IT and technology applications as well as for the food industry. Even today, approximately 15 percent of the German electricity demand is for industrial cooling generation only – the cooling can represent up to 50 percent of the total energy demand depending on the industry.
The demand for energy saving cooling solutions and continuously stronger environmental standards have – during the last ten years – strongly shortened the product cycles in the air conditioning industry. Despite the high innovative pressure, difference in manufacturer specific performance data and individual product benefits only exist in nuances.
The general comparability of technical solutions and the increasing cost pressure require therefore a company communication that explains product benefits and solution approaches in practical terms to the generally well informed expert audience without being obtrusive. Whether you communicate with expert cooling partners, refrigeration engineers or air condition specialists – using industry experienced RBT PR consultants you will have the right approach and tonality to convince clients and expert partners and oblige them long-term.
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The digitalization of industry does not stop at electronic manufacturing
Digitalization no longer stops at electronic manufacturing: even small and medium-sized craft businesses are consistently aligning their company towards Industry 4.0. Smart Industry work systems are increasingly replacing traditional assembly and testing stations – a development that our PR specialists have been following for years.
Smart Industry software solutions form the basis of modern working environments. They enable optimum process and user-specific adaptation of the workstation, as well as central control of test equipment.
For example, product-specific test sequences and their configuration can be saved in databases and reproduced exactly at any time – without deviations due to input errors. Comprehensive data management is at the heart of many Industry 4.0 concepts: today, all test steps and results are recorded automatically. Other process-relevant files – such as assembly instructions or repair statistics – can be easily archived.
Information losses are a thing of the past and the conditions for networked production are created. On top of this, digital work instructions (worker guides) can be created – making familiarization with unfamiliar processes a breeze.
That sounds complicated even in this short form, and it is. Thanks to our technical know-how, however, we do not shy away from such difficult contexts and translate the content into in-depth technical contributions.
