Industry & Manufacturing
Knowledge of the market is an indispensable condition
Whether it is Public Relations, Creative or Consulting – a detailed knowledge of the market is an indispensable condition to be successful. Superficial knowledge is not enough: The IT market is highly differentiated and has its own laws and requirements. That is why in-depth knowledge is necessary in order to identify possible challenges and to develop market-oriented strategies.
Our consultants have profound knowledge on current developments and long-term trends on the IT-market. All recommendations, communication steps and measures are based on solid expertise and adapted to the particular situation and forthcoming changes in the market.
Glass fiber technology
…are nowadays essential in many high-tech sectors: whether it is data transfers in IT and Telecommunication, laser processing in the industrial or pharmaceutical sector, analytical applications in the chemical industry and astrophysics or daylight transfer in closed buildings – Glass fibers are used where lightwaves have to be controlled and transported.
… effective glass fibers is a very challenging task and can only be carried out by highly-specialised experts. Manufacturing the ultra-thin fiber structures, their complex core and shell geometries, allocations, numerical apertures and protective coatings requires excellent expert knowledge and longstanding experience.
Experts on the production of glass fibers...
…are therefore highly demanded and wanted by different clients from various high-tech sectors. Apart from standardized fiber types, customized fiber designs are needed to stand out from the competition – whether it is polygonal core geometries, special core-shell- conditions or unusual coatings and protective covers.
If you also offer assembled fibers,…
…you have a strong position in the market. To highlight this position and to instill trust among potential customers, PR-specialists that are not only familiar with the complex technology but are also able to work out the advantages of the products and solutions are needed. That is why RBT is the agency for you.
One of the decisive process values
Technical cooling and air conditioning
Today, technical cooling is one of the decisive process values for the chemical and logistics industries, the provision of IT and technology applications as well as for the food industry. Even today, approximately 15 percent of the German electricity demand is for industrial cooling generation only – the cooling can represent up to 50 percent of the total energy demand depending on the industry.
The demand for energy saving cooling solutions and continuously stronger environmental standards have – during the last ten years – strongly shortened the product cycles in the air conditioning industry. Despite the high innovative pressure, difference in manufacturer specific performance data and individual product benefits only exist in nuances.
The general comparability of technical solutions and the increasing cost pressure require therefore a company communication that explains product benefits and solution approaches in practical terms to the generally well informed expert audience without being obtrusive. Whether you communicate with expert cooling partners, refrigeration engineers or air condition specialists – using industry experienced RBT PR consultants you will have the right approach and tonality to convince clients and expert partners and oblige them long-term.