Industry & Manufacturing

Knowledge of the market is an indispensable condition

Whether it is Public Relations, Creative or Consulting – a detailed knowledge of the market is an indispensable condition to be successful. Superficial knowledge is not enough: The IT market is highly differentiated and has its own laws and requirements. That is why in-depth knowledge is necessary in order to identify possible challenges and to develop market-oriented strategies.

Our consultants have profound knowledge on current developments and long-term trends on the IT-market. All recommendations, communication steps and measures are based on solid expertise and adapted to the particular situation and forthcoming changes in the market.

One of the foundations of the German economy.

High tech manufacturing and medical technology

Electronics, machine construction or medical technology – the manufacture of industrial products with a high technology challenge is one of the foundations of the German economy. At the same time, the innovation force and the disruptive technologies are no longer only provided by the upper leagues of the DAX corporations, but often by the wide spectrum of the hidden champions of medium size companies.

Due to the strong focus on technical problem solving, quality and manufacturing capacities, marketing aspects and company communication are often not at the center of attention in this economic area. Professional PR measures as part of the industry and technical press as well as within the business press often provide opportunities for interesting partnerships and new market opportunities. In addition, they can be an important first step to a successful internationalization. Manufacturing level, IT technologies and ERP systems grow more and more together due to the digital change. Typical IT concepts, such as convergence, mobility and cloud, are today also an integral part of the industrial production. Based on the operational IT experience of Riba:BusinessTalk, you will find that our consultants are communication professionals with whom you can discuss the newest technology concepts and strategies as true partners and you can effectively implement the results in the public domain.

Glass fiber technology

Glass fibers...

…are nowadays essential in many high-tech sectors: whether it is data transfers in IT and Telecommunication, laser processing in the industrial or pharmaceutical sector, analytical applications in the chemical industry and astrophysics or daylight transfer in closed buildings – Glass fibers are used where lightwaves have to be controlled and transported.

Producing...

… effective glass fibers is a very challenging task and can only be carried out by highly-specialised experts. Manufacturing the ultra-thin fiber structures, their complex core and shell geometries, allocations, numerical apertures and protective coatings requires excellent expert knowledge and longstanding experience.

Experts on the production of glass fibers...

…are therefore highly demanded and wanted by different clients from various high-tech sectors. Apart from standardized fiber types, customized fiber designs are needed to stand out from the competition – whether it is polygonal core geometries, special core-shell- conditions or unusual coatings and protective covers.

If you also offer assembled fibers,…

…you have a strong position in the market. To highlight this position and to instill trust among potential customers, PR-specialists that are not only familiar with the complex technology but are also able to work out the advantages of the products and solutions are needed. That is why RBT is the agency for you.

At its start, laser technology was little more than a field of experiments for creative physicists

Laser technology

Mandatory tool

At its start, laser technology was little more than a field of experiments for creative physicists but it is now a mandatory tool in many areas. It is used in the industrial metal machining as well as in minimal invasive surgery, in measuring technologies as well as in series print, in state of the art consumer electronics as well as in weapon systems. Those aspects of a laser that are of main importance always depend on the respective application. Filigree surgery techniques in dermatology and ophthalmology, but also laser based labeling require mainly high stability. However, laser services in the multi-kilowatt range as well as high initial absorption play a major role in metal machining processes such as welding and soldering, cutting and coating, hardening and thermal softening.

Chance for success

The energy efficiency of the laser and supplementing features such as homogenized and ray-forming optics, robust glass fibers and mature cooling systems are important for many industries. Leading laser manufacturers are therefore not only producers of radiation sources but they also have components and system solutions of adjacent areas in their portfolio – up to the integration of their lasers in highly advanced industrial robots. And as in many other fields of business, only those companies that can deliver customized products and systems in addition to standardized lasers have a chance for success. The RBT PR specialists know these relationships in detail and they are capable of preparing the advantages of laser beam sources and supplementing system solutions with the required expert depth. It is the objective to position the manufacturer as a reliable and trustworthy supplier and to give the manufacturer a unique profile in comparison to the competition.

One of the decisive process values

Technical cooling and air conditioning

cool_server Today, technical cooling is one of the decisive process values for the chemical and logistics industries, the provision of IT and technology applications as well as for the food industry. Even today, approximately 15 percent of the German electricity demand is for industrial cooling generation only – the cooling can represent up to 50 percent of the total energy demand depending on the industry.

snow The demand for energy saving cooling solutions and continuously stronger environmental standards have – during the last ten years – strongly shortened the product cycles in the air conditioning industry. Despite the high innovative pressure, difference in manufacturer specific performance data and individual product benefits only exist in nuances.

clima The general comparability of technical solutions and the increasing cost pressure require therefore a company communication that explains product benefits and solution approaches in practical terms to the generally well informed expert audience without being obtrusive. Whether you communicate with expert cooling partners, refrigeration engineers or air condition specialists – using industry experienced RBT PR consultants you will have the right approach and tonality to convince clients and expert partners and oblige them long-term.